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EL-RAN, a leading name in the diamond industry since 1989, is proud to announce its recent membership in the Watch & Jewellery Initiative 2030 (WJI2030). This significant step reflects EL-RAN’s dedication to ethical sourcing, sustainability, and a brighter future for the industry.


A Legacy of Ethical Excellence

Founded by Eyal Atzmon, EL-RAN has always been at the forefront of ethical practices. EL-RAN exemplifies conflict-free diamond sourcing by partnering with a top DTC Sightholder. The use of iTraceiT blockchain technology in its supply chain demonstrates a commitment to transparency and ethics, setting new industry standards.


Quality and Precision in Every Gem

EL-RAN’s in-house gem lab, renowned for its adherence to international quality standards, ensures that every diamond meets the highest levels of excellence. Specializing in precise grading for small melee diamonds, EL-RAN aligns its methods with respected institutions like GIA and GGTL, which are essential for quality jewelry manufacturing.


Customer-Centric Service

EL-RAN’s end-to-end service guarantees a seamless and memorable customer experience, from sorting to grading and logistical support. Their watch industry and high-end retail expertise translate into cost-effective, value-added services.


A Game-Changer in the Industry

EL-RAN goes beyond supplying diamonds. It leads the way in responsible sourcing, traceability, and customer satisfaction, redefining industry standards.


The Vision and Mission of WJI2030

WJI2030, initiated by Kering and Cartier, is a collective movement guided by the United Nations Global Compact’s Ten Principles and the 17 Sustainable Development Goals (SDGs). It aims to build climate resilience, preserve resources, and foster inclusiveness in the watch and jewelry industry.

EL-RAN’s partnership with WJI2030 is a testament to its commitment to these goals. By joining forces with other industry leaders, EL-RAN is helping to steer the sector toward a sustainable future, emphasizing transparency, integrity, human rights, courage, accountability, and partnerships.


A Step Towards a Sustainable Future

EL-RAN’s involvement in WJI2030 is a crucial step in its journey towards a more sustainable, ethical, and inclusive industry. This collaboration is not just about achieving ambitious goals but also about inspiring change and positively impacting the planet and its people.

EL-RAN is excited to share this vision and to work alongside other Maisons and partners in WJI2030, driving a sea-change in the watch and jewelry sector. Together, they aim to create a fully sustainable industry that is resilient to climate change, conserves resources, and champions inclusiveness.