For over 30 years, El-Ran has been a pioneer in diamond supply-chain transparency. Founded by Eyal Atzmon, a second-generation diamond dealer to the Atzmon family, which started its diamond activities in the early 60s.


El-Ran is a proactive and dynamic company which constantly adapts to meet the changing needs of the diamond market. Hence why El-Ran is a trusted supplier of sustainable and precision diamonds to major luxury brands of both watches and jewelry. El-Ran’s strength and success come from its ability to understand each brand’s heritage and needs, adapt to any market situation and provide the utmost precision and quality which allows brands and jewelry manufacturers to produce efficiently and economically.


El-Ran is both proud and delighted to announce a new partnership with Pluczenik, a well-established and highly reputed diamond company active for three generations.

Since 1948, all diamonds from Pluczenik have been tracked back to their origin. And for many years, this supply chain has been independently and professionally audited. The company has always been committed to a responsible diamond sourcing policy in accordance with Annex 2 of OECD Guidance.


The partnership will harness the most advanced blockchain technology to monitor the flow of diamonds from mining to retail customers and be at the forefront of driving pipeline transparency and innovation. 


The partnership will use iTraceiT, an independently owned company that has developed new technology to deliver a secure and encrypted blockchain-based process to track diamonds of any size, however small, particularly to meet the exacting requirements of many leading global brands. 


Combining strength, transparency, and traceability, both Pluczenik, and El-Ran can present a vertical supply chain log that is important for consumers and companies.


If you require any further information, please do not hesitate to contact us.