Elran Diamonds

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EL-RAN SmartBox® solution for optimizing jewelry production, minimizing costs, and eliminating dead inventory.

Delivering unique, customized selections of small diamonds with quality control, and ready to use.

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EL-RAN, an Antwerp-based, second-generation diamond firm that was founded in 1989, has launched SmartBox®, a service module that supplies diamond wholesalers, distributors, jewelry manufacturers, designers, and retailers with customized selections of small diamonds, sorted meticulously by size, color, and quality, delivered ready to use.

EL-RAN created SmartBox® in recognition of the owners of small and medium-sized companies (SMEs) for whom, often, the purchasing of melee and small diamonds is causing multiple headaches and financial worry. The overwhelming majority of suppliers in the global diamond market sell SME’s parcels of melees and small diamonds that leave these jewelers with too many stones they cannot use due to the significant deviations in size, depth, color, clarity, and make. Due to the lack of accuracy in sorting these parcels, the jewelers’ production processes are affected, the accumulation of ‘dead stocks’ causes financial harm, and delivery deadlines are missed, triggering irreparable financial and reputational damage.

With the creation of SmartBox®, EL-RAN aimed to take all these risk factors out of the equation. SmartBox®’s precision in cut, color, and clarity is guaranteed and backed up by grading reports issued by EL-RAN’s in-house gemological grading laboratory and service.

In addition, an EL-RAN Authenticity Report, joined by a Traceability Report issued by iTraceiT, an independent, third-party service provider, is included. iTraceiT is a brand-new, block-chain based application that authenticates diamonds of all shapes and sizes, in a secure and user-friendly fashion, from the mine to the end-user.

Says Eyal Atzmon, EL-Ran’s CEO: All our diamonds are sourced from and polished by strategic diamond manufacturing partners, in observance of the Kimberley Process Certification System (KPCS) and the World Diamond Council System of Warranties (WDC SOW). These chains of custody also guarantee that the diamonds are cut and polished consistently and uniformly, resulting in smooth jewelry manufacturing and setting.”

The SmartBox® is a luxury accessory that helps to maintain the diamond orders in an elegant, numbered, and registered metal box. “The only thing our customers need to do is to take the diamonds out of the box and set them into their finished and semi-finished jewelry pieces,” Atzmon said. “SmartBox® stands for Sustainable, Meaningful, Authentic, Responsible, and Traceable. As a long-time member of the Responsible Jewellery Council (RJC) , the Antwerp Diamond Bourse The Antwerp Diamond Bourse, and the The Diamond Club of Antwerp. we stand confidently behind our products,” he added.

EL-RAN SmartBox® solution for optimizing jewelry production, minimizing costs, and eliminating dead inventory.

Delivering unique, customized selections of small diamonds with quality control, and ready to use.

EL-RAN, an Antwerp-based, second-generation diamond firm that was founded in 1989, has launched SmartBox®, a service module that supplies diamond wholesalers, distributors, jewelry manufacturers, designers, and retailers with customized selections of small diamonds, sorted meticulously by size, color, and quality, delivered ready to use.

EL-RAN created SmartBox® in recognition of the owners of small and medium-sized companies (SMEs) for whom, often, the purchasing of melee and small diamonds is causing multiple headaches and financial worry. The overwhelming majority of suppliers in the global diamond market sell SME’s parcels of melees and small diamonds that leave these jewelers with too many stones they cannot use due to the significant deviations in size, depth, color, clarity, and make. Due to the lack of accuracy in sorting these parcels, the jewelers’ production processes are affected, the accumulation of ‘dead stocks’ causes financial harm, and delivery deadlines are missed, triggering irreparable financial and reputational damage.

With the creation of SmartBox®, EL-RAN aimed to take all these risk factors out of the equation. SmartBox®’s precision in cut, color, and clarity is guaranteed and backed up by grading reports issued by EL-RAN’s in-house gemological grading laboratory and service.

In addition, an EL-RAN Authenticity Report, joined by a Traceability Report issued by iTraceiT, an independent, third-party service provider, is included. iTraceiT is a brand-new, block-chain based application that authenticates diamonds of all shapes and sizes, in a secure and user-friendly fashion, from the mine to the end-user.

Says Eyal Atzmon, EL-Ran’s CEO: All our diamonds are sourced from and polished by strategic diamond manufacturing partners, in observance of the Kimberley Process Certification System (KPCS) and the World Diamond Council System of Warranties (WDC SOW). These chains of custody also guarantee that the diamonds are cut and polished consistently and uniformly, resulting in smooth jewelry manufacturing and setting.”

The SmartBox® is a luxury accessory that helps to maintain the diamond orders in an elegant, numbered, and registered metal box. “The only thing our customers need to do is to take the diamonds out of the box and set them into their finished and semi-finished jewelry pieces,” Atzmon said. “SmartBox® stands for Sustainable, Meaningful, Authentic, Responsible, and Traceable. As a long-time member of the Responsible Jewellery Council (RJC) , the Antwerp Diamond Bourse The Antwerp Diamond Bourse, and the The Diamond Club of Antwerp. we stand confidently behind our products,” he added.